Alexander MacMillan Whiteway - BRAND STRATEGY
 

ANGELICA GARCIA

 

Project Details

Client : Warner Music Group / Artist : Angelica Garcia

Location : Los Angeles / CA / Richmond, VA, United States

Target : Post Punk / Folk Rock / Alternative Fans / Ages 16 - 24

The Ask : Warner Music Group had just signed Angelica Garcia on a Developing Artist contract and contacted G FACTOR FILMS to work with her to conceptualize a series of music videos for her album "Orange Flower". I was asked to write the story for four music videos.

The Challenge : Angelica felt a disconnect to some of the lyrics from her past - she was ready to move on. It was up to us to develop a story that would excite Angelica to reflect on her past and enjoy the spirit of her art and find gratitude in her growth. 

The Opportunity : Realize the essence of each song and its meaning to the artist, and develop a story around it that will also resonate in the bigger picture of the overarching theme of the album by producing a series of artful music videos. 

The Solution : See the music videos below. 

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ORANGE FLOWER

WATCH HERE

LITTLE BIRD

WATCH HERE

THE DEVIL CAN GET IN

WATCH HERE

 

MY WORK

Storytelling / Writing

Creative Direction

Art Direction

Location Scout

Casting

Co - Direction

TeAM

Julian Levancher ( DP, Director ) 

Torrance Hampton ( Producer )

Alexander M. Whiteway ( CD, AD, Co-Director, Writer ) 

CATEGORY

#creativedirection

#artdirection

#codirection

#musicvideo

#production

 
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