ALEXANDER WHITEWAY + BRAND WORK
 

WARNER MUSIC : ANGELICA GARCIA

 

A HIGH-LEVEL

VIEW OF

THE

PROJECT

The Ask :

Art Direct music videos for the recently signed developing pop / rock artist Angelica Garcia.

The SITUATION : 

Angelica felt a disconnect to some of the lyrics from her past that we were to produce content for - she was ready to move on. It was up to us to  work with her enthusiastically and produce creative that would remind her of the accomplishments she has achieved through her early works, allowing her to enjoy her roots and produce emotional value for her first ever music videos under Warner Music.

The Opportunity : 

Develop unique-to-the-artist creative stories around the songs "Orange Flower", "Little Bird" and "The Devil Can Get In" that also resonate and give meaning to the overarching theme of the self titled album. 


The Solution : 

Produce a series of artful music videos that speak the voice of the artist and allow her to relive her own stories in a fun and fresh creative implementation. See the music videos below! 

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ORANGE FLOWER ( 30 K VIEWS )

WATCH HERE

LITTLE BIRD ( 12 K VIEWS ) 

WATCH HERE

 

MY CONTRIBUTION

Art Direction

Location Scouting

Casting

THE TeAM

Julian Levancher

( DP, Director ) 

Torrance Hampton

( Producer )

 
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