Client : Warner Music Group / Artist : Angelica Garcia
Location : Los Angeles / CA / Richmond, VA, United States
Target : Post Punk / Folk Rock / Alternative Fans / Ages 16 - 24
The Ask : Warner Music Group had just signed Angelica Garcia on a Developing Artist contract and contacted G FACTOR FILMS to work with her to conceptualize a series of music videos for her album "Orange Flower". I was asked to write the story for four music videos.
The Challenge : Angelica felt a disconnect to some of the lyrics from her past - she was ready to move on. It was up to us to develop a story that would excite Angelica to reflect on her past and enjoy the spirit of her art and find gratitude in her growth.
The Opportunity : Realize the essence of each song and its meaning to the artist, and develop a story around it that will also resonate in the bigger picture of the overarching theme of the album by producing a series of artful music videos.
The Solution : See the music videos below.
Storytelling / Writing
Co - Direction
Julian Levancher ( DP, Director )
Torrance Hampton ( Producer )
Alexander M. Whiteway ( CD, AD, Co-Director, Writer )