Alexander MacMillan Whiteway - BRAND STRATEGY
 

AT&T

 
 

Project Description

Client : AT&T

Location : Dallas, TX, USA

Target : Gen X Parents / Ages 35 - 51

The Ask :  Present an App concept that would include consistent data usage by integrating at least one or several API's or a mashup of API's from AT&T and Google. 

The Challenge : Creating family shopping lists always seemed to fall short of getting the job done - something was often forgotten. 

The Opportunity : Gen X parents with young teen kids needed a better way to directly and responsively create lists for grocery pickup. 

The Solution : Presenting the Grabit App.  Go the the store and Grabit takes care of the rest.

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MY WORK

Research

Competitive Landscape

App Ideation Collaboration

KPI Reporting

Presentation

TEAM

Rachel Street 

Nick Tobat 

Charlotte Simons

Matt Yakob

Caroline Moyer-Kardos

Alexander M. Whiteway

CATEGORY

#appconcept

#attgoogleapimashup

#datausageexpansion

 
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