Alexander MacMillan Whiteway - BRAND STRATEGY
 

BELLES AND WHISTLES

 
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Project Details

Client : Belles & Whistles

Location : Richmond, VA, United States

Target : Engaged Couples / Corporate Companies

Brief: Belles & Whistles was just beginning as a startup wedding planning and events company. They wanted a Brand Identity that resonated with frilly, light, delectable festivity and fun! Belles also wanted a website to display their services on and showcase past Weddings and Events.

Problem / Opportunity: The Wedding & Event Planning Market was growing in competition.Create a Brand that was as tasty as cake. 

Solution: Devise a strategy that incorporate a brand identity that stands out amongst the competition, but also takes a foothold in the boutique arena. 

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MY ROLE

I have been with Belles and Whistles for several years now and I have watched their business grow rapidly. I have been here along the way designing, strategizing and updating their identity as the business develops and their brand finds its true nature. 

GROUP MEMBERS

Alexander M. Whiteway

CATEGORY

#BrandIdentity

#WebsiteDesign

#Letterhead&Logo

#DigitalSocialMediaMarketingContent

#NewYearsCards

 
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