AMW + CREATIVE BRAND STRATEGIST

WORK COFFEE

A HIGH-LEVEL

VIEW OF

THE

PROJECT

The Ask :

Design a profitable facility that enhances a brand who doesn't currently have a storefront. 

The Challenge : 

Virtual Reality currently has a low market penetration due to these four main facts; 

  1. the technology is in its early stages of development
  2. it's expensive
  3. the quality of the graphics isn't currently up to the same standard expected from console to tv or desktop game play
  4. because VR is a new development in its early stages, there are fewer selections of games available to play

The Opportunity : 

Regenerate EA's market share in the video game industry by leveraging growing trends, specifically VR and the eSports arena.

 


The Solution : 

Introduce Work Coffee into WeWork and grow across its holistic co-working platform.

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The Strategic Process


The Research : 


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The TARGET:  


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THE PRODUCT CONCEPT : 


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THE RECOMMENDATIONS :


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MY WORK

In-Depth Primary & Secondary Research

Ideation

Deck Design

Collaborative Story Builder

 

TEAM

Ashley Deveraux

Lou Guy

Prahb Siani

Alexander M. Whiteway

CATEGORY

#productconcept

#b2b

#coffee

#startups

 

 
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