Client : Emerald Healing Arts
Location : Richmond, VA, United States
Target : Those seeking Spiritual Guidance, Yoga Instruction, and Reiki Healing / Ages 15 - 40
Brief: Ashley Coleman, owner of Emerald Healing Arts, wanted to develop a personal brand that would express the essence of her past life experiences and that of her continually evolving practice as a holistic healer.
Opportunity: I was set with the task of researching into her experiences, goals, and current life path to crystalize an identity that would take her to where she wanted to go.
Problem: It wasn't clear yet as to how Ashley wanted to express her practice and share it with the community.
Solution: Develop a Brand Identity from a series of synchronicities and workshops to invigorate her activity as a healer and then process her work into a website and revisit the inital logo and brand name.
I developed an experiential strategy that would awaken the spirit of Ashley Coleman and provide her with the tools necessary to attract a community that would embrace her healing arts practice. Design, Brand Identity, Photography and Social Media Content, Flyers, and a Website.
Alexander M. Whiteway