Alexander MacMillan Whiteway - BRAND STRATEGY
 

EMERALD HEALING ARTS

 
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Project Details

Client : Emerald Healing Arts

Location : Richmond, VA, United States

Target : Those seeking Spiritual Guidance, Yoga Instruction, and Reiki Healing / Ages 15 - 40

Brief: Ashley Coleman, owner of Emerald Healing Arts, wanted to develop a personal brand that would express the essence of her past life experiences and that of her continually evolving practice as a holistic healer. 

Opportunity: I was set with the task of researching into her experiences, goals, and current life path to crystalize an identity that would take her to where she wanted to go. 

Problem: It wasn't clear yet as to how Ashley wanted to express her practice and share it with the community.

Solution: Develop a Brand Identity from a series of synchronicities and workshops to invigorate her activity as a healer and then process her work into a website and revisit the inital logo and brand name. 

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 // Deliverable : Social Media Promotional Post Graphic
 
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MY ROLE

I developed an experiential strategy that would awaken the spirit of Ashley Coleman and provide her with the tools necessary to attract a community that would embrace her healing arts practice. Design, Brand Identity, Photography and Social Media Content, Flyers, and a Website.

GROUP MEMBERS

Alexander M. Whiteway

CATEGORY

#BrandIdentity

#Website Design

#FlyerDesign

#ProductAds

#BusinessCards

#WorkshopConceptualization

#HealingArts

 

 
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