Alexander MacMillan Whiteway - BRAND STRATEGY
 

GRP & CHAMBER RVA

 

Project Details

Client : Greater Richmond Partnership & Chamber RVA

Location : Richmond, VA, United States

Target : Curious SxSW Interactive Attendees / Game Players

The Ask : Present a concept for an interactive booth that will be set up at the Spring 2018 SxSW Interactive Festival that inspires people to come visit Richmond, VA and holds true to the values and mission of the GRP and Chamber RVA brand. 

The Challenge :  Create an experience that engages and excites the broad target of visitors who come to SxSW, one that will connect them with the vast diversity of Richmond, VA's lifestyle offerings in a fun game format.

The Opportunity : Design a 'choose your own adventure' game that takes a player through an entire days experience with the guidance of an app. Begin in the early morning at your favorite coffee shop, or explore the local yoga studio by scanning the qr code at the first location on the map. Each of the five points on the game board that are determined by times throughout the day give you the opportunity to choose what you want to explore.

The Solution :

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MY WORK

App Conceptualization

Concept Mapping

Deck Design, Presentation

Budgeting

Script

Video Edit

 

TEAM

Stephanie Clark

Joe Castagna

Alexander M. Whiteway

CATEGORY

#uxdesign

#app

#boothdesign

#chooseyourownadventure

 
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