Alexander MacMillan Whiteway - BRAND STRATEGY
 

KATIE BLUE SALON

 
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Project Details

Client : Katie Blue Salon

Location : Richmond, VA, United States

Target : Current and Potential Customers / All Ages

Brief: Kate Bluestine, owner of  of Katie Blue Salon came to me interested in testing the waters for a possible extended social media reality video series that would share the Katie Blue experience with their growing social community online.

Opportunity: Capture the raw day-to-day business of a southern emo cowgirl beauty salon.

Problem: There was word on the street that Katie Blue wasn't for real. Overall gossip that wasn't the truth of the Salon. Kate wanted to show the community that her business and love for the art of beauty and unique looks was authentic. 

Solution: Merge into the culture of the space through working compassionately along the stylists and their customers, working as a two man shooter and director production company with in-house lighting and limited production equipment. We produced 4 shorts, 2 60 sec. and two 30 sec. 

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MY ROLE

I produced the mini series,  co - directed, and sat in as an editing assistant. 

GROUP MEMBERS

Miles Coulton-Thompson ( DP )

Alexander M. Whiteway ( Director )

CATEGORY

#SocialMediaSpot

#Direction

#PostProduction

#Conceptualization

#DayInTheLife

#EverybodysTalkingAboutYou

 
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