ALEXANDER WHITEWAY + BRAND WORK

PIE TRIBE

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Project Details

Client : Pie Tribe

Location : Asheville, NC,  USA

Target : Organic / Farm to Table Ingredients / Fresh Pizza Lovers / Busy-At-Work / Festival Experiencers / All Ages

Brief: Jason Broaddus and Kara Haskins, owners of the Pie Tribe were just getting started on their business venture of managing a woodfire equipped pizza food truck. They needed help creating their identity. 

Opportunity: The Local, Organic, Farm - to - Table hype was real. Especially in a town like Asheville,  North Carolina.

Problem: How can we differentiate from the other handful of local food trucks?

Solution: Fresh, Local, Organic, Farm-to-Table, Woodfired Goodness. Straight Fire.

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MY ROLE

I designed all of the assets and found local sources to craft the designs. 

GROUP MEMBERS

Alexander M. Whiteway

CATEGORY

#BrandIdentity

 
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