Alexander MacMillan Whiteway - BRAND STRATEGY
 

RVA PADDLESPORTS

 
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Project Details

Client : RVA Paddlesports

Location : Richmond, VA, United States

Target : Extreme Sports / Adventure Seekers / Ages 16 - 65

Brief:  I trained to become a raft guide with RVA Paddlesports during the summer of 2015 and had a blast learning how to handle the RVA inner-city rapids... truly one of a kind. Patrick the owner of RVA Paddlesports knew that I was skilled in design so he asked that I redesign their company logo and a few flyers.

Opportunity: RVA Paddlesports is one of Richmond, VA's leading extreme river sports companies with an awesome, experienced, high energy team that is all about safety first then fun. They already had a great website designed that would be a foundation for the look and feel of the flyers.

Problem: There are competitors who have been around for a longer period of time, who's name may already hold the space of extreme river sports in the minds of locals. 

Solution: Design a logo that reflected the logo that is embossed on the canal walls in downtown Richmond. Something that is already recognizable and speaks to the river.

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  // Deliverable : Rack Card
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 // Deliverable : Rack Card
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MY ROLE

I designed the flyers and redesigned the logo, all while shredding through the Class 5 Rapids on the James River near Inner City Richmond, VA.

GROUP MEMBERS

Alexander M. Whiteway

CATEGORY

#Brand Identity

#Flyer Design

#Outdoor Activity

#Extreme Sports

 
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