Alexander MacMillan Whiteway - BRAND STRATEGY
 

VIRGINIA REP THEATRE

 
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Project Details

Client : Virginia Rep Theatre

Location : Richmond, VA, United States

Brief: Va Rep Theatres' Head of Tours contacted me, interested in having a fun, fresh new look to excite interested touring actors and actresses to 'hit the road' with Theatre IV on TOUR, the 40 some year old touring company, one of the nations most successful non profit programs. 

Opportunity: I was given little instruction as to how the layout of the flyer should be, so I was able to get creative.

Problem: Theatre IV wasn't getting as many new touring actors and actresses into the mix each year, so they wanted to go for a look that would inspire that action.

Solution: I designed an 8-fold flyer that could fit in your pocket, perfect for those performers on-the-run for the next big show. The copy covered the full spectrum of the commitment of touring , and displayed a map and historical imagery from the beginning days of Theatre IV on Tour, expressing the joy felt while touring and acting. 

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MY ROLE

Conceptualization

Flyer Design

GROUP MEMBERS

Alexander M. Whiteway

CATEGORY

#FlyerDesign

#TouringAct

#Theatre

#NonProfit

 
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