The Ask :
Bring an adaptogenic coffee to market to support the work force.
The Challenge :
The coffee market is saturated with thousands of SKU's. How can we differentiate? Consumers aren't familiar with adaptogenic benefits. How can we position the brand somewhere it will thrive from an early stage that offers room for learning?
The Opportunity :
Coffee has changed, so has the work force.
The Solution :
Introduce Work Coffee into WeWork and grow across its holistic co-working platform.
In-Depth Primary & Secondary Research
Collaborative Story Builder
Alexander M. Whiteway