Alexander MacMillan Whiteway - BRAND STRATEGY

WORK COFFEE

A HIGH-LEVEL

VIEW OF

THE

PROJECT

The Ask :

Bring an adaptogenic coffee to market to support the work force.

The Challenge : 

The coffee market is saturated with thousands of SKU's. How can we differentiate? Consumers aren't familiar with adaptogenic benefits. How can we position the brand somewhere it will thrive from an early stage that offers room for learning? 

The Opportunity : 

Coffee has changed, so has the work force. 

 


The Solution : 

Introduce Work Coffee into WeWork and grow across its holistic co-working platform.

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The Strategic Process


The Research : 


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The TARGET:  


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THE PRODUCT CONCEPT : 


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THE RECOMMENDATIONS :


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MY WORK

In-Depth Primary & Secondary Research

Ideation

Deck Design

Collaborative Story Builder

 

TEAM

Ashley Deveraux

Lou Guy

Prahb Siani

Alexander M. Whiteway

CATEGORY

#productconcept

#b2b

#coffee

#startups

 

 
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